If you have found your digital marketing efforts to be lackluster, you may need to take a step back and implement some of these tips to boost your performance. Whether you are an entrepreneur, business owner, or manager, these tips will help you make the most out of your efforts.
Create buyer personas
One of the best ways to improve your digital marketing performance is to create buyer personas. These help you develop an understanding of your ideal customer. They’re important for both your sales and content marketing efforts. You can get started with a free template available online.
Buyer personas are created with demographic information and analytics. You can also use surveys and social media data.
You can create a buyer persona by using an analytics tool, such as HubSpot or Google Analytics. Then you can create a survey to find out what’s preventing your customers from buying.
Another way to build your buyer persona is by conducting customer interviews. These can reveal challenges and unexpected pain points. Once you have a clear picture of your customers, you’ll be better able to design a campaign that will appeal to them.
Buyer personas can be a dynamic document, and they should be revisited at least once every year or two. This will allow you to tweak the buyer persona to match real-life scenarios.
Your buyer persona should be based on data, not assumptions. Make sure to include demographics, job status, annual income, and marital status.
To make your buyer persona even more comprehensive, you can use data from social media. A lot of people share photos, posts, and comments on social networking sites. You can also identify your buyer persona by looking at their interests, pain points, and other key characteristics.
Finally, you can use analytics tools, such as SimilarWeb, to find out more about your target audience. This will help you analyze the competition, discover new audiences, and create a strong customer profile.
Creating a buyer persona can increase your company’s engagement and improve your sales. However, you need to have all the data you need.
Optimize your website for mobile devices
Mobile devices have become an essential part of today’s technology, with more and more people using them to explore the web. If you’re not optimizing your website for mobile devices, you’re missing out on a large segment of your target audience. Keeping your website optimized for mobile will also help you keep your search engine rankings high.
For example, Google PageSpeed Insights can tell you how long your mobile site loads. These metrics can help you find critical problems and offer suggestions on how to fix them.
Another metric that can be used to improve your mobile website is user experience. This is important because a poor mobile site can annoy users and cause them to leave. To avoid this, make sure that your site is simple to use. You want to keep your customers’ attention so that they’ll be more likely to convert.
Choosing a font that’s easily readable on a small screen can be tricky, but there are ways to make it easier. One way is to increase the size of your font, making it bolder. Some websites will automatically resize the font for mobile.
Another way to boost your digital marketing performance is to use strategically positioned pop-ups. Pop-ups can be an effective way to catch the attention of visitors and pass on crucial information. Make sure that your pop-ups are easy to use and that they don’t take up too much space.
It’s also worth examining the number of affected pages. There are many free solutions that allow you to do this. Check out the Google Analytics page for more details.
Optimizing your website for mobile is a smart move, particularly if you’re attempting to attract local customers. However, you should be careful to make sure that you’re not sacrificing your search engine rankings by creating a poor user experience.
Email at the right frequency
The right email frequency is critical to boosting digital marketing performance. There are several factors that determine the optimal send frequency for your particular brand or vertical. However, the best way to find out what your ideal send frequency is is to test it out. However, you don’t have to blindly test things out if you consult with digital marketing experts like Dan Hunjas – Married at First Sight contestant.
A high conversion rate is a good indicator that your email frequency is in the ballpark. It means that your audience is engaged enough to want to see what you have to offer.
Sending too many emails can damage your long-term success. Using a split-test calculator to determine your ideal frequency will help you get a closer look. This helps you determine the correct frequency and time to send your emails.
Open rates are also a great indicator of email frequency. Keeping track of your open rate can help you find the best frequency for your business. You can use an email analytics tool to see when subscribers open your messages and click on relevant links.
The optimal email frequency depends on your industry and target audience. For example, a fashion brand may benefit from sending an average of six emails per week. Another example would be a school that sends fundraising emails to alumni. In both cases, keeping the attention of your recipients without overbearing them is the goal.
You should also consider your customers’ expectations. The optimal send frequency for your company should match your customer’s typical purchase cycle. If your target customers tend to purchase items in large quantities, it’s probably not a good idea to send them emails weekly. Emails sent too often can be seen as spam by users.
One way to get a sense of what your email frequency should be is to conduct a survey. Using a tool such as EmailMarketingFX can help you do this. These tools allow you to manage your email campaigns, create email lists, and monitor your campaigns.
Identify your goals
One of the best ways to boost your digital marketing performance is to identify your goals. This includes the big and the small. If you can set a few targets in the right categories, you’ll find that your efforts will be rewarded in spades.
Identifying your aims and objectives will also allow you to identify the best ways to achieve them. Aside from the obvious onsite and offsite tactics, you can also use social media and content to augment the more traditional approaches. In the long run, your company will be the better for it. For instance, a well-developed social media strategy can enhance your brand, and a solid content plan can provide a valuable conduit for converting leads into actual sales.
Another way to achieve the above feat is by measuring the oh so important metrics such as traffic, conversion rates, and lead generation. To do this, you may want to create a company-wide survey to garner the most useful feedback. You can do this with a little effort and an appropriate questionnaire.
Identifying your goals should be a collaborative endeavor between key players within the marketing department. This means having a clear understanding of the desired end results, as well as a concise strategy that can be put into action. It’s also good practice to eschew a one-size-fits-all approach in favor of one that’s tailored to the needs of the individual team members. The benefits of this will be realized in a streamlined process that yields greater results. With an emphasis on measurable goals, you can get down to the business of marketing faster than your competitors. From there, it’s just a matter of keeping your wits about you.
Create an owned, earned, and paid media framework
Creating an owned, earned, and paid media framework for your digital marketing strategy can be a powerful tool in helping you increase your reach and engage more of your target audience. It is important to understand all three types of media and how they can be used in conjunction with each other.
The world of media is constantly changing. To leverage its full power, it is essential to use a multichannel marketing approach. For example, a company can advertise one piece of content on Facebook, but encourage followers to post user-generated content (UGC) on Twitter.
While the three types of media have different goals, they all ultimately serve the same purpose: to attract eyeballs and drive traffic to a brand’s website. In fact, they can even help drive the customer’s purchase cycle.
With a good understanding of the three types of media, you can begin to assess your existing marketing materials and determine which will be the best for you and your business. You can also learn about potential future marketing opportunities.
Most successful marketers make the most of each type of media to reach their target audience. Paid and owned are two of the most common methods. A third, earned, is essentially word-of-mouth marketing. Earned media includes mentions on social networks, blogs, and other forms of conversations.
However, while paid and owned are often considered the most effective ways to get exposure, they may not be the most cost-effective for every organization. Many small businesses do not have the budget for large-scale marketing campaigns. Fortunately, they can still reap the benefits of a strong presence on social media.
Earned media is another form of marketing that helps to build authority and expand your brand’s reach. One way to achieve this is to develop an ambassador program. If your brand is partnered with a complementary company, the two companies can work together to publish unique content.
