Google Posts are a fantastic way to create authentic engagement with your customers. They add a personal touch to your brand while improving local SEO and increasing visibility.
With a fully optimized GMB profile and regular posts, your business can be seen on search engine results pages (SERPs) everywhere.
Optimize Your Posts
Google My Business (GMB) posts are similar to social media post content, but live on your GMB profile and can help you boost your local SEO rankings. They also display prominently in search results, especially mobile searches, and offer an effective way to highlight important information like upcoming events, sales, or new products/services.
While GMB profiles can be a bit intimidating, there are simple things you can do to optimize them and increase the chances of your business ranking in the Local 3-Pack. For instance, be sure to fill in as many details as possible — including contact info, hours of operation, and product/service descriptions — so that Google can provide users with the most relevant results. It’s also a good idea to include photos and a 30-second video.
Another key area to focus on is Google Q&A, which allows people who come in contact with your business to ask questions. Your answers can appear in the Knowledge Panel and Google Maps listing, as well as on search results. This feature is an opportunity to address concerns and doubts that may haven’t been addressed in your GMB profile.
As such, it’s critical to optimize your Google Q&A content with targeted keywords and geo-specific terms. A GMB Crush audit can reveal which local justifications are responsible for triggering the Local 3-Pack for competing businesses, helping you craft a more comprehensive approach to optimizing your profile.
Additionally, the GMB Crush Google Post Audit feature discloses crucial information about competitors’ post content. You’ll get a comprehensive breakdown of all published business posts as well as the call to action and webpage URL used within each post, enabling you to create more effective GMB posts that will boost your local SEO efforts.
Adding and updating GMB posts is an easy and effective way to keep your company’s GMB profile updated. Posts can be about anything, from a special sale to a holiday discount. But be careful not to run afoul of Google’s strict content policies by posting something too political, controversial, or personal in nature. Google is aware that GMB posts often represent a business’s real-world reputation, and the platform is designed to promote trustworthy, informative, and high-quality content.
Optimize Your Images
Whether it is on social media or on your website, research shows that posts accompanied by relevant visuals get more engagement and reach. This is why it is important to use high-quality photos on your GMB posts to grab the attention of users and convey your message effectively.
The first thing you need to do when creating a post is to select an appropriate image that matches the subject of your post. A good rule of thumb is to choose an image that is no larger than a business cover photo and at least 300px in height and width. Then, you need to optimize the image by adjusting its size and saving it as a JPEG or PNG file. Finally, you need to make sure that the file size is within Google’s upload requirements.
When choosing an image, you should avoid using excessive filters, picking images that are irrelevant to the post’s topic, including way too much text, or using copyrighted material. You should also make sure that the photo you choose is of a quality that matches the type of content you’re sharing, and that it is clear enough to be understood.
Once you’ve selected the ideal image for your post, you should then add the content that will accompany it. Remember to keep your posts informative and concise, as search engines prefer well-written content that is easy to read. In addition, be sure to include call-to-actions in your post that encourage users to take action or visit your location.
GMB posts provide businesses with a powerful way to communicate with customers, improve visibility, increase engagement and build brand trust. When used correctly, GMB posts can lead to higher click-through rates, requests for directions and increased website traffic.
Optimize Your Call-to-Actions
GMB posts are a powerful tool to reach your target audience with information relevant to their needs. However, they must accomplish dual objectives – attract discovery from relevant searchers and engage viewers enough post-click to take intended actions like visiting your sites or registering for events. This requires strategic optimization across the factors driving visibility and engagement. Learn more about Google My Business management which can allow you to have better business management.
The primary purpose of Google Business Profile (previously known as GMB) is to provide a place for local businesses to showcase important information to help their customers find and engage with them online. By leveraging the GMB platform, businesses can share relevant updates and offers, and highlight customer reviews to help their listings stand out in the search results.
Optimizing your content with calls-to-action (CTAs) is an essential part of making the most of your GMB posts. Using CTAs on your GMB posts can increase click-through rates, website traffic, and reactions. By analyzing metrics like these, you can see which posts are performing well and which ones aren’t – so that you can continue to improve your approach.
The first step in optimizing your call-to-actions for GMB posts is to identify the keywords that are generating interest among your target audience. To do this, use keyword tools to identify the precise terminology your customers are using when searching for solutions you offer. Then, directly reference these natural phrases in post headlines and body text to signal relevance to search algorithms.
When creating your call-to-actions, be sure to include a direct link to the specific page on your website where users can redeem the offer or visit the location. This helps searchers easily convert from discovery to conversion, ensuring you get the most out of your GMB posts.
Posts allow you to showcase special deals, promotions, and limited-time offers that are not available anywhere else on your Google Business Profile or website. Adding a call-to-action on your post with a direct link to your website can make the offer more attractive to searchers and lead them to convert quickly.
Optimize Your Links
GMB posts are a unique feature of Google My Business that provides businesses with opportunities to promote their products, services, and special offers directly on their Google search and maps results. By publishing quality GMB posts, companies can attract new customers, build brand awareness, and increase their visibility on search results pages.
To make the most of GMB posts, it is important to optimize them for SEO. This includes using keywords and a call-to-action in the post that is relevant to the business’s target audience. It is also important to include an image or video, and use short, informative copy. Additionally, it is a good idea to use tracking links in GMB posts to track the effectiveness of the campaign.
While the main goal of GMB posts is to attract new customers, they can also help to improve a company’s local SEO ranking. By adding regular, relevant content to their GMB profile, businesses can show that they are active and up-to-date, which is a key factor in local SEO.
In addition, GMB posts can appear in the Knowledge Panel for certain searches, which can help to increase a business’s visibility and draw attention from potential customers. When creating posts, it is important to ensure that they are optimized for SEO, including keyword research and using relevant images and videos.
Posts on GMB profiles allow businesses to share important information about their business, such as new products or services, upcoming events, and special offers. They can also feature customer reviews and testimonials to increase engagement with customers. However, it’s important to remember that GMB posts should be business-focused and not personal in nature. Personal posts can cause a business to lose credibility and may be removed by Google.
GMB posts are an effective marketing tool for local businesses, and can be used to drive traffic to websites, increase visibility on search results pages, and create a more engaging experience for customers. By following these tips, businesses can maximize the benefits of their GMB posts and achieve a competitive advantage in their local market.
